Playing with a Brand: the Brazilian McDonald’s Paper Tray Case

Authors

  • Vicente Martin Mastrocola

Keywords:

mcdonald’s, board game, facebook bot, paper tray, marketing

Abstract

Downloads

Published

2018-01-01

Bibtex

@Conference{digra989, title ="Playing with a Brand: the Brazilian McDonald’s Paper Tray Case", year = "2018", author = "Mastrocola, Vicente Martin", publisher = "DiGRA", address = "Tampere", howpublished = "\url{https://dl.digra.org/index.php/dl/article/view/989}", booktitle = "Abstract Proceedings of DiGRA 2018 Conference: The Game is the Message"}

Proceedings

2018: Abstract Proceedings of DiGRA 2018 Conference: The Game is the Message

Section

Papers

License

© Authors & Digital Games Research Association DiGRA. Personal and educational classroom use of this paper is
allowed, commercial use requires specific permission from the author.