Commoditization of Helping Players Play: Rise of the Service Paradigm

@Conference{digra413, title ="Commoditization of Helping Players Play: Rise of the Service Paradigm", year = "2009", author = "Stenros, Jaakko and Sotamaa, Olli", publisher = "DiGRA", address = "Tampere", howpublished = "\url{https://dl.digra.org/index.php/dl/article/view/413}", booktitle = "Proceedings of DiGRA 2009 Conference: Breaking New Ground: Innovation in Games, Play, Practice and Theory"}