Misleading omissions of loot box presence disclosures: widespread unfair commercial practices in video game advertising on social media in Ireland and the EU

Authors

  • Leon Xiao
  • Nicole Khoo

Keywords:

loot boxes, gacha, information disclosure, consumer protection, video game law and regulation, advertising, social media, ireland

Abstract

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Published

2026-06-16

Bibtex

@Conference{digra2871, title ="Misleading omissions of loot box presence disclosures: widespread unfair commercial practices in video game advertising on social media in Ireland and the EU", year = "2026", author = "Xiao, Leon and Khoo, Nicole", publisher = "DiGRA", address = "Tampere", howpublished = "\url{https://dl.digra.org/index.php/dl/article/view/2871}", booktitle = "Abstract Proceedings of DiGRA 2026"}