Understanding Transmedia Character-Centric Discourse in Gacha Games: A Social Semiotic Analysis of Genshin Impact

Authors

  • Haoning Li

DOI:

https://doi.org/10.26503/dl.v2025i3.2556

Keywords:

characters, digital discourse, transmedia, social semiotics, multimodality, gacha games, interface studies, social media

Abstract

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Published

2025-06-16

Bibtex

@Conference{digra2556, title ="Understanding Transmedia Character-Centric Discourse in Gacha Games: A Social Semiotic Analysis of Genshin Impact", year = "2025", author = "Li, Haoning", publisher = "DiGRA", address = "Tampere", howpublished = "\url{https://dl.digra.org/index.php/dl/article/view/2556}", booktitle = "Abstract Proceedings of DiGRA 2025: Games at the Crossroads"}

Proceedings

2025: Abstract Proceedings of DiGRA 2025: Games at the Crossroads

Section

Papers

License

© Authors & Digital Games Research Association DiGRA. Personal and educational classroom use of this paper is
allowed, commercial use requires specific permission from the author.