Still failing to disclose loot box presence: Identifying illegal UK video game ads using Meta's advertising repository

Authors

  • Leon Y Xiao
  • Elena Petrovskaya
  • Callum Deery
  • Solip Park
  • Philip W. S. Newall

DOI:

https://doi.org/10.26503/dl.v2025i3.2497

Keywords:

loot boxes, gacha, information disclosure, consumer protection, video game law and regulation, advertising, social media, uk, south korea

Abstract

Downloads

Published

2025-06-16

Bibtex

@Conference{digra2497, title ="Still failing to disclose loot box presence: Identifying illegal UK video game ads using Meta's advertising repository", year = "2025", author = "Xiao, Leon Y and Petrovskaya, Elena and Deery, Callum and Park, Solip and Newall, Philip W. S.", publisher = "DiGRA", address = "Tampere", howpublished = "\url{https://dl.digra.org/index.php/dl/article/view/2497}", booktitle = "Abstract Proceedings of DiGRA 2025: Games at the Crossroads"}

Proceedings

2025: Abstract Proceedings of DiGRA 2025: Games at the Crossroads

Section

Papers

License

© Authors & Digital Games Research Association DiGRA. Personal and educational classroom use of this paper is
allowed, commercial use requires specific permission from the author.