Digital games as persuasion spaces for political marketing. The case of Fortnite and Joe Biden’s campaign

Authors

  • de la Cruz Jenniffer Soto
  • la Hera Conde-Pumpido Teresa de
  • Gómez Sara Cortés
  • Pilar Lacasa

Keywords:

politainment, in-game propaganda, political marketing, political communication, in-

Abstract

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Published

2022-01-01

Bibtex

@Conference{digra1374, title ="Digital games as persuasion spaces for political marketing. The case of Fortnite and Joe Biden’s campaign", year = "2022", author = "Soto, de la Cruz Jenniffer and de, la Hera Conde-Pumpido Teresa and Cortés, Gómez Sara and Lacasa, Pilar", publisher = "DiGRA", address = "Tampere", howpublished = "\url{https://dl.digra.org/index.php/dl/article/view/1374}", booktitle = "Abstract Proceedings of DiGRA 2022 Conference: Bringing Worlds Together 2022 "}

Proceedings

2022: Abstract Proceedings of DiGRA 2022 Conference: Bringing Worlds Together 2022

Section

Papers

License

© Authors & Digital Games Research Association DiGRA. Personal and educational classroom use of this paper is
allowed, commercial use requires specific permission from the author.