Exploring Video Game Brand Authenticity

Authors

  • Jacqueline Burgess
  • Christian M. Jones

Keywords:

keywords: brand management, brand authenticity, the sims, qualitative research

Abstract

Downloads

Published

2022-01-01

Bibtex

@Conference{digra1342, title ="Exploring Video Game Brand Authenticity", year = "2022", author = "Burgess, Jacqueline and Jones, Christian M.", publisher = "DiGRA", address = "Tampere", howpublished = "\url{https://dl.digra.org/index.php/dl/article/view/1342}", booktitle = "Abstract Proceedings of DiGRA 2022 Conference: Bringing Worlds Together 2022 "}

Proceedings

2022: Abstract Proceedings of DiGRA 2022 Conference: Bringing Worlds Together 2022

Section

Papers

License

© Authors & Digital Games Research Association DiGRA. Personal and educational classroom use of this paper is
allowed, commercial use requires specific permission from the author.