Gambling in Social Networks: Gaming Experiences of Finnish Online Gamblers

Abstract

Online gambling is often regarded as asocial activity. Previously players could not interact with each other in online environments. The situation has changed as internet, in general, has evolved towards a more social environment. First Finnish online gambling games, eBingo and online poker, which enabled in-game social interaction were opened in the year 2010. This article reports findings from the study which focused on the social interaction connected with these games. Based on the questionnaire data of 409 players 16 players were selected for the thematic interviews. The analysis of the interviews indicates that even if social interaction is not necessary in order to play, it is meaningful in players’ experience of the game. The different levels of sociality before, during and/or after the game have an influence on the construction of gaming experiences and connect gambling as meaningful part of players’ social networks.