The Politics of Care: The Possibilities and Limits of Video Games for Political Campaign and Propaganda in Lugawan ni Leni (2022) and Let Leni Lead (2022)

Authors

  • Christoffer Mitch Cerda

Keywords:

propagandistic advergames, mobile games, philippine elections, procedural rhetoric

Abstract

This article will analyze two mobile video games, Lugawan ni Leni [Leni's Porridge Shop] (Coffee Brain Games, 2022) and Let Leni Lead (Cordless Games, 2022). Released during the height of the 2022 Philippine Presidential Campaign, both games are election and propaganda games that endorses and supports the candidacy of former Philippine Vice President Maria Leonor "Leni" Robredo for president. By analyzing the two games' design and mechanics, the games attempt to affect the discourse surrounding Leni Robredo will be highlighted. The essay will conclude with the possibilities and limits of the two games in soliciting electoral votes and political action.

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Published

2025-06-16

Bibtex

@Conference{digra2473, title ="The Politics of Care: The Possibilities and Limits of Video Games for Political Campaign and Propaganda in Lugawan ni Leni (2022) and Let Leni Lead (2022)", year = "2025", author = "Cerda, Christoffer Mitch", publisher = "DiGRA", address = "Tampere", howpublished = "\url{https://dl.digra.org/index.php/dl/article/view/2473}", booktitle = "Conference Proceedings of DiGRA 2025: Games at the Crossroads"}

Proceedings

2025: Conference Proceedings of DiGRA 2025: Games at the Crossroads

Section

Papers

License

© Authors & Digital Games Research Association DiGRA. Personal and educational classroom use of this paper is
allowed, commercial use requires specific permission from the author.