"Covertly Using" Generative AI in China's Game Industry

Abstract

This paper investigates the covert adoption of generative AI technologies in China's video game industry, where practitioners frequently use such tools in content creation while remaining publicly silent about their use. Through qualitative research combining in-depth interviews with industry professionals and review of policy documents, this study explores the tensions between technological efficiency, artistic authenticity, and the material conditions. Findings reveal that AIGC technologies have permeated most stages of game-making, from initial planning and production to distribution. Individual creators across different roles and company sizes exhibit ambivalent attitudes shaped by both institutional pressures and personal aspirations.