Australian Video Game Developers’ Marketing Knowledge: Filling an Important Research Gap

Authors

  • Jacqueline Burgess
  • Alexander Muscat
  • Anthony Grace
  • Christian Jones

Keywords:

Production, development, small developers, marketing, market research, brand management, Australia

Abstract

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Published

2023-06-20

Bibtex

@Conference{digra2151, title ="Australian Video Game Developers’ Marketing Knowledge: Filling an Important Research Gap", year = "2023", author = "Burgess, Jacqueline and Muscat, Alexander and Grace, Anthony and Jones, Christian", publisher = "DiGRA", address = "Tampere", howpublished = "\url{https://dl.digra.org/index.php/dl/article/view/2151}", booktitle = "Abstract Proceedings of DiGRA 2023 Conference: Limits and Margins of Games"}

Proceedings

2023: Abstract Proceedings of DiGRA 2023 Conference: Limits and Margins of Games

Section

Papers

License

© Authors & Digital Games Research Association DiGRA. Personal and educational classroom use of this paper is
allowed, commercial use requires specific permission from the author.